Why can't JWT New York be more like JWT London?

I don't usually write about ads... Primarily because there are far too many ad blogs out there already that just show reams of TV spots and print ads you've already seen a million times and you know half the fuckers have never run anyway... So now I am going to talk about an ad... A TV spot for Smirnoff that comes from JWT London... It's fucking brilliant. And yes, it must have cost a fortune to make... But you know what? It's worth it, because unlike so much of the other shit out there, it actually reinforces and amplifies the message. And the message is one of those "smacking the side of your head and saying, why the fuck didn't I think of that" kind. When I used to work at JWT New York, I thought the Smirnoff stuff from London was great, while the Smirnoff stuff out of the New York office was shit. Probably 'cos the two CD's who worked on it in New York were scum sucking wankers.

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Luverrrllly!

Comments

[Grumpy]

You only get this kind of class work if you:

Have a client who deserves it

Don't believe the future is in user-generated shit and the blogowankosphere

Don't listen to the no-mate geeks peddling social networking and the like as the second coming of marketing

Don't live in SecondLife

Believe anyone who thinks planners are the new creatives should be shot in the neck

Passionately believe that nothing – NOTHING – can surpass the ability of film (however and wherever delivered) to capture people’s imaginations

Continue to believe that - despite the best efforts of advertising's self-appointed New Age gurus - advertising isn’t dead

Treasure and protect your craft skills

Are prepared to put your cock on the block

And still give a fuck

[Random]

Nice spot...but I have a rather dumb question. Doesn't this imply that Smirnoff is made from sea water?

[baldmonkey]

Easy answer. JWT/NY sucks ass. That's why.

[George Parker]

Oooooh Bald Monkey...
You have a point there. But it doen't suck quite as much as it used to!
Cheers/George

[the lower depths]

where did all the fishies go???? mommy, don't let them hurt Spongebob and Patrick to make daddies drink!

or is Manatee juice the secret ingredient?

[FishNChimps]

It's got a Lancaster bomber in it! Last time I saw one of those in an ad was when Carling Black Label had one dropping bouncing bombs on the Hun.

[Seeking]

Hey George. This is one of the first times I've seen you give props to an agency (Goodby a while back too). Got me thinking... if you were a young writer in advertising where would you want to work? Can you go as deep as a top ten for agencies? Curious what your opinion is.

[George Parker]

"Seeking"...
If I were a young writer in advertising where would I want to work? Goodby #1... Goodby #10... Goodby, everything in-between. Not being funny here, but all the other BDA's are simply BDA's. There really isn't that much difference. Besides which JWT/London only makes sense if you live in England... The main thing is to get a job where you don't work for an egotistical wanker (almost impossible) and concentrate on building your book... Which shouldn't look like an Archive re-tread...
Apart from that... Good luck.
Cheers/George

[Rob @ Cynic]

Hello George ...

Just thought I'd respond to your comment on my blog about adland being the 2nd oldest industry in the World. You see I actually think it's the oldest because how else would the uglies of the day of made money from prostitution without some marketing hack communicating to the masses ...

"If you feel God had bestowed the passion of 20 stallions deep within your soul, we understand how hard that must be to experience relief and fulfilment. However help is at hand ... because at UGLY-BUT-WILLING, we have a range of highly trained and experienced women who can help lift this burden from your soul and let you feel whole again"

I rest my bloody-flawed case.

R

[Will]

Nice George..great stuff.

And Grumpy - spot on mate. You've nailed it.