Interesting to read in today's AdAge that Toto Washlet, the company which put a huge billboard up in Times Square featuring a row of naked bums to promote it's toilet seats, has now partially covered up the arses because the pastor of the Times Square Church, situated directly underneath, was more than a little pissed. The reason I find it noteworthy, is not because of the pros (pardon the use of that particular word) and cons of whether or not it was suitable in what used to be "Sin Central" for New York, but because of the statement issued by Toto... "When a billboard's content or theme creates a situation whereby its primary marketing aim -- in this case, advertising the Washlet and raising US consumer awareness of this unique personal cleansing system -- becomes secondary to distractions that draw attention away from the company's business goals, it's time to change the advertising." Wow... A company that doesn't offer mealy mouthed excuses, or resort to the fucking asinine corporate doublespeak we are so used to whenever a company fucks up! Hats off to Toto... Or should I say, bottoms up!
A free coffee mug with every Toto!