Theo Kie has an interesting comment on my July 27th post reviewing the second installment of "Mad Men." He asks for my insights into the comparison of Ad Biz 1960 versus Ad Biz 2007 with particular reference to the "New media/research model." Which is one of the things I talk about in my next book, "The Ubiquitous persuaders." A fifty year update on Vance Packard's 1957 classic, "The Hidden Persuaders." Because even though much has changed in those fifty years, a great deal hasn't. BDA's have always been ready to leap onto whatever the "Buzz du Jour" of the moment is, whether it's viral, guerilla, CGC, or shoving a banana up your arse. 'Cos they don't have a fucking clue, they never have, they never will. In my first "Mad Men" review I pointed out how Don would never have thrown the Teutonic Research Directors report in the trash can. He would have been all over it, like the drunken AE on the "New Girl." Agencies still pay dumpster loads of money for insights such as the MENSA guy in the opening sequence of "Putney Swope" telling the BDA board that... "Beer is Peepie Dicky!" As one of the board members says... "Well, he must be right, we paid him a shitload of money!" The profligate waste that goes on in BDA's never ceases to amaze me (Though, I have to admit, it's often exceeding at the client end) It seems that the vast majority of people in this business have learned nothing over the years. It also seems to me there are few business's where so many losers can make it to the top while destroying people of far greater talent as they climb the ladder. To quote an old English music hall song... "It's the rich wot gets the gravy. It's the poor what gets the blame!"
Welcome to the future of advertising... Aaarrrrggh!