One of my un-named, but highly regarded spies at Draft/FCB has sent me a copy of today's internal memo from "Hughie, Dewey & Louie." Otherwise know as "Howard, Jonathon & Laurence." Three guys you definitely wouldn't want to meet in a dark alley. Anyway, this memo goes on and on about the new TV campaign for the launch of some wanky Electronic Arts game by the name of DEF JAM! Basically, it sucks. It looks like a very bad copy of every other fight game spot I've ever seen. But the memo talks the usual shit about "tearing down geographical silos, tapping into cross-office expertise and growing our business!" Then it yammers away about "Working together seamlessly in our new agency model." But best of all, it says that they won the Electronic Arts business "as a result of a GLOBAL CREATIVE RUMBLE!" What the fuck is that? These guys obviously watch way too much pro wrestling and monster truck shit on TV. To paraphrase Ali, I would have to call this "The Stumble in the Rumble!"
.
The average viewers reaction to a Draft/FCB TV spot!
The 2006 Distinguished Young Alumni Award goes to....Julie Roehm:
http://www.chicagogsb.edu/news/daa2006/04-roehm.aspx
Posted by: monkeyman | May 10, 2007 at 05:41 PM
i thought the spot for the game ICON wasn't bad for the category...it's not aimed at an IT guy or CFO. it hits the target: gamers .
i'm not sure about the premise of the game: beats as a weapon. i thought music was a great uniting force, now apparently, it can be used to kill your opponent.
not exactly the better mouse trap.
Posted by: the lower depths | May 11, 2007 at 04:02 AM
Def Jam = Black on Black violence.
Oprah and Al Sharpton hold press conferences bemoaning racist imagery.
A boycott of all products advertised by Draft/FCB occurs.
Clients get cold palms ala Verizon and the Akon pedophilia booty dance imbroglio.
IPG fires creative team responsible for selecting game imagery and reshuffles managers. COO Dooner leaves with a 6.25 million dollar severance package.
Howard and Laurence discuss new Ferraris over dinner at Nobu.
Posted by: Auntie Christ | May 11, 2007 at 06:49 AM
In the case of the ICON work, “tapping into cross-office expertise” probably involved asking the mailroom minorities about hip-hop artists.
Posted by: Rev. Sharpton | May 11, 2007 at 10:31 AM
rev sharpton, i'm shocked that you, of all people, would propogate the stereotypical idea that young black men or women are automatic candidates for the mailroom position! for shame!
auntie, you've obviously never seen Grand Theft Auto: San Andreas, one of the biggest sellers of all time...no such scenario will ever happen , although howard and laurence will still discuss the merits of the gallardo vs. the mondial....
Posted by: the lower depths | May 11, 2007 at 02:12 PM