Now if I was down in Florida hanging out with CP+B, wondering what the fuck I could come up with to top that “sensational” Man-Laws campaign they foisted on the American public recently, today’s news that Miller Beer is now producing its own TV spots in-house, positioning its Lite brand as the "Ultimate" beer with new ads breaking during the NCAA basketball tournament – I’d be wondering how long it would be before the Miller guys came to the conclusion they could do better stuff for all their advertising at a fraction of the price. According to AdWeek, the new spots exude simplicity, which is more than could be said for Burt Reynolds massively re-engineered face in the Man Laws fuck up. I loved the quote from Miller’s chief marketing officer, Randy Ransom, "We're are taking a 'hard right turn' back to the core essence of Miller Lite, which has always been about differentiating Miller Lite from competitors as a better beer." Hello Randy, Isn’t the core essence of anything, that it’s better? You wouldn’t claim it was worse, would you? Fucking genius. Seems like the interim campaign from CP+B that focused on intentional incorrect spellings of "Lite," noting that if you were drinking a beer that had G-H-T in its name, you weren't drinking the original, lasted all of about two weeks. I’m not surprised. It was shit. CP+B… Get ready to say goodbye to $165 in billings.
Now, if I were CP+B, I'd think about bringing back the "Catfight" gals!