Why advertising sucks!
If you ever wanted proof that this business is going to hell in a hand basket, look no further than the story in all the trades about the firing of Cramer-Krasselt by client, CareerBuilder. Yeah, we all know about agencies being fired after doing great work and gaining increases for them in market share, sales, recognition, you name it. Usually it’s ‘cos a new MD comes in and wants to bring in his old agency, the one that gave him dinner at NoBu five times a week and put his idiot daughter on staff. Or ‘cos the CEO was playing golf with one of his wanky friends who told him his wife, who took a drawing class in high school thought his advertising sucked… But this one takes the biscuit… This years CareerBuilder Super Bowl spot didn’t score in the top ten of the USA Today poll!!! – Remember, this is a survey based on 238 people in two states. As the CEO of Cramer, Peter Krivkovich said… “There are a few times in your life when you have to tell someone to fuck off and mean it." Well shit, Peter, I hope to fuck you did!
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At least when I get home, I've got you to look forward to!
I'm wondering which spineless agencies will fall over each other to get on the pitch list.
Posted by: Charles Edward Frith | February 27, 2007 at 05:01 PM
Well, from what I hear, Energy BBDO is one.
Posted by: theo kie | February 27, 2007 at 07:50 PM
Charles–all of them
Posted by: makethelogobigger | February 28, 2007 at 12:35 AM
grist for the mill, i'm afraid....at least it keeps george supplied with fuel....
Posted by: marinobean | February 28, 2007 at 04:53 AM
George I agree that Cramer got screwed but those Ads they made wouldn't have made top 10 at high school amateur commercial contest.
Posted by: kaza | February 28, 2007 at 08:47 AM
Yeah...
But I'm glad, 'cos those fucking monkeys have been on the breadline for a year since Cramer dumped them, now it's their turn to live on one banana a day.
And you're right, the new spots weren't very good. SAVE THE FUCKING MONKEYS... Hey, that could be my new thing now I've given Julie a rest. But Toad will then complain I'm "Monkey Obsessed."
Cheers/George
Posted by: George Parker | February 28, 2007 at 08:47 PM