THE ROEHM CLOCK... Y’ALL… Y’ALL!

JULIE BABY... FIFTY SEVEN DAYS AND COUNTING!

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We don't count the gig down in shit kicker-ville with the dead guy as a real job. So you've got three days left!

Comments

[drentzel]

"Wonder if Roehm is eligible to participate in this lawsuit. (1.6 million women charge Walmart with discrimination").

Eligible? Heck yeah. In fact she's leading an effort demanding urinals in women's bathrooms called "Stand Up for Number One".

[marinobean]

from an earlier post by toad: "Roehm didn't come up with the Lingerie Bowl - she just approved it. "

she walked boldy into the used car lot and purchased the Edsel with the broken radiator thin king she was too smart to buy anything stupid.

it takes 2 to make bad advertising, one has the lame idea and the other backs them up and buys it. it doesn't make her any less accountable for crap because it was someone else's, she proudly portrays it on her mantle in the same way CPB have the Man Law books, bound in real virgins skin, on their mantles..

[stoutmaster]

Two just can't leave sick enough alone

February 7, 2007

BY LEWIS LAZARE Sun-Times Columnist
We honestly thought the worst was behind us in the whole, sorry Wal-Mart marketing fiasco. That would be the fiasco that resulted in the firing of Julie Roehm, Wal-Mart's former senior vice president of marketing communications, and the subsequent dumping of Draft FCB/Chicago as the ad agency of record for the retailing behemoth.

But what wishful thinking.

Before the last chapter in this Wal-Mart saga is finally written, it's increasingly apparent that Roehm, in particular, is determined to make herself out to be one of the stupidest, most self-serving marketing executives ever to carve out a name for herself.

And now Draft FCB CEO Howard Draft looks to be trying to match Roehm in her repellent and increasingly desperate effort to salvage her reputation through various public relations gambits that Business Week and New York played along with in an attempt to get the "inside scoop."
With these sorry journalistic displays, the magazines look like pathetic patsies.

No doubt both publications thought they were rushing into print with the first lengthy interviews with Roehm about the real, true story behind her firing from Wal-Mart.

The Business Week article winds up shedding no more meaningful light on the story, except to make clear Roehm knew almost from the moment she arrived at Wal-Mart headquarters in Bentonville, Ark., that she didn't belong there, and wasn't getting along with key staff.

The overarching question she managed to leave unanswered in the Busines Week piece was why she didn't have the smarts to get out before she was inevitably fired. Ego, maybe? An alleged extramarital affair that was too good to give up? Perhaps.

Of course, while Business Week thought it was getting the inside scoop, the two-faced Roehm also was spilling her guts to New York magazine. That piece is far more disgusting because it is filled with cutesy bits of banter between Roehm and her former Wal-Mart cohort Sean Womack, who also was fired for an alleged inappropriate relationship with Roehm. This New York magazine interview took place over champagne and a meal at a swanky restaurant.

The New York piece even drags Howard Draft into the proceedings with copy about how he believes he triumphed in the ad business by, among other things, taking over Foote Cone & Belding and surrounding himself with all manner of expensive, showy possessions, including a pricey sports car, plush ski resort digs and, yes, pretty women.

Draft might have bungled what should have been the account win of a lifetime, but his ego, like Roehm's, is obviously still very much intact.

As for Business Week and New York magazine, shame on them for buying into these sickening, cunning scams by two marketing executives who are hellbent on doing everything to destroy what little credibility is left in the advertising industry.

http://www.suntimes.com/business/lazare/246471,CST-FIN-lew07.article

[Palisades Park]

Here's yet another puff piece. This publication constantly beats the drum that all the traditional media are dying, so I'm not surprised they are trying to candy coat things for the Change Agent.

Roehm Moves To Interactive TV, Joins BIAP Board

by David Goetzl, Wednesday, Feb 7, 2007 8:15 AM ET

JULIE ROEHM DIDN'T SIT LONG on the sidelines. Although her controversial departure from her top marketing post at Wal-Mart has shifted to the legal realm, Roehm has moved on. She is joining the board of directors of an interactive television company.

Her new affiliation, Texas-based BIAP, is an acronym for Broadband Interactive Applications. It allows digital cable customers to create Internet-style, customized personal pages tracking stock portfolios, favorite teams' sports scores, local news and information. And it gives them a chance to receive alerts while watching other channels.

The ad-supported service is available for deployment by cable operators, allowing them an opportunity to boost revenues via ad sales or royalties from services such as eBay on the TV screen.

In addition to Roehm, Mike Boyd, a co-founder of QVC 21 years ago, joins the board.

Roehm's tenure as Wal-Mart's senior vice president, marketing ended late last year; before that, she had the high-profile role of overseeing marketing for DaimlerChrysler's Chrysler, Jeep and Dodge brands. She was a champion of moving some of the media buying and selling process to an Internet-based system.

"Television remains the preferred medium of advertisers today, but it currently lacks many of the capabilities of the Web," Roehm said. "BIAP has the technology to ... marry the power and emotion of television with the immediacy and personalization of the Internet right on the TV."

BIAP has a deal with Time Warner Cable, which had used BIAP technology in markets such as Portland, Maine, Columbia, S.C. and San Antonio.

"Julie and Mike possess deep expertise in the critical areas of television commerce, new media advertising and rapid growth companies," said Winston Churchill, BIAP chairman. "We are thrilled that these dynamic business leaders share our view that BIAP is leading a revolution in the world of advertising and programming."

http://publications.mediapost.com

[Bob]

Say what you want about Lewis Lazare, but the guy can not only write, he's just as bitter and jaded us we are. God bless him.

[Palisades Park]

Here's a new version of Change Agent -- the "Change Champion".

What's next, Transformation Catalysts, Metamorphosis Merchants, Paradigm Remodelers?

Ad Execs Surprised By Rate Of Change, Had No Second Sight For 'Second Life'

by Joe Mandese, Wednesday, Feb 7, 2007 8:15 AM ET

THE NATION'S LEADING ADVERTISING EXECUTIVES believe we are in a period of hyper accelerate change for the media and advertising world and that things are likely to speed up even more. Asked to characterize the rate of change during 2006, 80% of 207 executives responding to an American Advertising Federation poll on media investments, said the rate of change was even faster in 2006 than in 2005. More than half (58%) expect 2007 to be even faster, and 39% expect this year to be about as fast as 2006. Asked what took them most by surprise during the past year, the greatest percentage of ad executives (77%) cited the "rush to Second Life," referring to the popular social network built around a virtual world. The next biggest surprises were: the "rise of YouTube" (61%), the popularization of "mash-ups" (51%), and newspapers moving increasingly to tabloid formats (50%).
By contrast, a majority of advertising executives were far less surprised by some other seemingly profound shifts, including: TV programs on the Internet (14%), mass adoption of text messaging (20%), the explosion of consumer content (35%).

Interestingly, the industry was split on Nielsen's development of a TV commercial ratings system, with 53% saying they "saw it coming," and 47% saying they were surprised.

Given the accelerated rate of change that took place last year, a slight majority (52%) said they are more likely to prepare for profound changes this year, though only 18% described themselves as "change champions."

While such change champions are most likely to invest in media innovation, 73% of all respondents said "one to 20 percent" of their budget is reserved for experimentation and new media properties.

http://publications.mediapost.com

[tangerine Toad]

Toad (about 2-3 weeks ago): "Roehm will no doubt resurface at some Web 2.0 company."

And Bob- yeah, I was thinking the same thing. Actually he's far more bitter and jaded than any of y'all.

[GI Joe]

Too bad BIAP isn't publicly traded as far as I can tell. I would absolutely short it.

[makethelogobigger]

Props to Lewis Lazare for that one. Fucking ouch.

Man, Champion of change indeed. I smell a new super hero:

Dum Dum Duuum... CAPTAIN CHANGE!

[marinobean]

great so Roehm ends up at some company that's doing what Intel promised it was going to do 2 years ago ( i worked on the account) with the home entertainment medule that would allow you to sculpt your content. bth of them only allow you to mold your experience from what's out there, just like the web.

you can only choose from streams already in place and wait for others to be created based on demand.

watch the red, watch the red card, pick the card and win 10 bucks, keep your eyes on the red card!

i saw one of the "interactive" units based on Intel tech and i've seen screens of BIAPs offerings. they both had ties to major players, Intel was putting their chips in units from Sony, HP, etc. and BIAP is linked with Time-Warner and others.

to date, i have not seem any of it out in a resellers showroom, no displays at Best Buy, no introductory sales at Circuit City, no media storm looks like they both hyped and now are waiting to see interest from the consumer...like i need to spend more time in front of the tube, not watching, but programming my viewing vista. maybe. if there were some content worth spending the time on.

for now? TiVo is just fine.

[Palisades Park]

"like i need to spend more time in front of the tube, not watching, but programming my viewing vista"

Like Jay Leno said many years ago in reference to interactive TV - people watch TV because they do NOT want to interact.

[tangerine Toad]

Exactly Pali. It's why I've been arguing that things like YouTube are just an alternative delivery device for TV, not an "interactive experience" in the Joe Jaffe sense where he thinks we're all going to stop watching the season premiere of Lost to click over to the website of some airline and book a flight.

[George Parker]

Marino...
Fuck you are so right... We have all worked on tech accounts that promised the next "Paradigm Shift" Which was the same old shit rehashed... Fuck this for a comment... I'll run this out into a full blown post... Satnd by.
Cheers/George