Slow down and admire the billboards!
Came across these the other day… One of the cleverest uses of non-traditional bill board art I’ve seen in ages. Done for the Ford Mustang, they are constructed from a semi-transparent resin, then mounted in front of suitably dramatic vistas, so that when driving by, the scene behind the billboard blurs giving the impression of high speed. It works irrespective of the weather conditions, time of day, or season. A very clever idea indeed. Hat’s off to whoever came up with this one. But, if it’s Ford, I would assume it’s JWT! Good for them.
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Didn't kill it with a honking great logo, either!
Suitable places would be in front of the fast food places I have to drive past to get home?
Ignore the last comment, what would I be thinking? That wouldn't generate sales.
No it would... for SUVs with gun racks so people could go out and hunt their food and cave woman could fix those vittles up nice and tender.
You'd at least have to buy condiments.
Posted by: confused | January 13, 2007 at 04:19 PM
it's from a student's book. here's his website: http://ianhartcw.com/mainpage.html
Posted by: tim | January 13, 2007 at 04:25 PM
Tim
Went to his site... From his CV, he's way more than a student... However, I think his stuff is great. I'd hire him... If I was still hiring people. Better than most of the dead beats out there now. Anyway, thanks for pointing that out... Should have realized Ford would never do something as tasteful as that.
Cheers/George
Posted by: George Parker | January 13, 2007 at 07:14 PM
i have to agree with "confused". really nice work, but could they have found more isolated environments? the heart of a major city would render it useless due to traffic snarls, but there are lots of suburban settings where this would have played nicely.
i went to his site and and ford is not listed as an account he worked on and you can see the blurred photoshop edges wjere only the clear sky should be, still nice work.
maybe he presented it and it got killed? as we all know, so much good work makes it to the first 2 rounds and then someone frets about it being "on point" or "too pushy", both mean the AE's won't show it to client for fear of pissing them off.
a little off point here, but it really seems that very few of thase that can fight for good work very hard anymore. advertising is going through it's evolutionary process, i guess...
Posted by: marinobean | January 14, 2007 at 05:09 AM
oh yeah, george you were right on about the lack of the logo, followed by lack of product, tagline, legal, etc. dead giveaway that it's spec....
it would have really made sense if a red mustang was printed clearly in the foreground so it looked like the car was driving (in focus) rapidly across the blurred landscape ... but what do i know?
Posted by: marinobean | January 14, 2007 at 05:13 AM
George: How did you come to find those ads and post them in the first place? I mean given that it was a spec ad from some guy's book and that it doesn't sound like you actually know the guy.
The Lazy Boy campaign sounded familiar. Anyone know if that's becuase it actually ran or because it sounds like something else that ran or because I'm developing early senility?
Posted by: Tangerine Toad | January 14, 2007 at 07:48 AM
Toad
Found it somewhere trolling around the bloody blogosphere. There's so much stuff out there I lose track... Have a feeling it was on Russell Davies, or one of his partners at "theintelligenceagency.com" will check on it.
Marino
Your point reminds me of the many times clients have asked for "edgy" stuff. Then when you show it to them they say... "well, I didn't mean THAT edgy!"
We'll probably see the billboard stuff in the next issue of "Archive" alongside the Bangladesh Tattoo Palor ads.
Cheers/George
Posted by: George Parker | January 14, 2007 at 08:22 AM
Dear Mr. Parker (and everyone else kind enough to respond),
I did this ad with Annie Williams (art director) during my first year at Miami Ad School. I'm glad that some of you have found merit in the idea. Just to answer some speculation, this ad was never presented at an agency, it was simply a class assignment. Carlos Vasquez was our instructor. As for my work experience, a vast majority of the agencies listed on my CV were internships. Miami Ad School is exceptional about placing students at great shops, and I found myself particularly lucky in said respect. As for myself, I just graduated school in December, and am currently looking for permanent employment while freelancing at Toy in New York. I have enjoyed this blog for a long time now, and am honored to find my work on its pages.
Kind regards,
Ian Hart
Posted by: Ian Hart | January 15, 2007 at 01:50 PM
Ian
Thanks for the comment. I have sent you a private email rather than have all these wankers wading in (Just kidding guys... I LovYa all!) I would suggest that everyone get their arse over to your web site right now, www.ianhartcw.com 'cos the billboards are just the tip of the iceberg... Great stuff. And you did it without a copy of MadScam... Just wait 'til you've read those pearls of wisdom... The sky is the fucking limit!
Cheers/George
Posted by: George Parker | January 15, 2007 at 06:52 PM
Hi,
I guess "Russell Davies, or one of his partners at theintelligenceagency.com" found the ads here:
http://www.pantherhouse.com/newshelton/billboard-therapy-one-of-psychiatrys-most-controversial-treatments/
Posted by: JC | January 16, 2007 at 08:51 AM
Ññûëêè íà ïîëåçíûå ðåñóðñû â ñåòè, áåñïëàòíàÿ áàçà ìï3, ïîðíîâèäåî è ïîðíîêàðòèíîê:
http://verifity.ru/999/
Posted by: dubosekovskiy olen | July 20, 2007 at 07:14 PM