A large "Anylitics" for me, and a huge "Snake Oil Martini" for Ms. Roehm!

One of my “Deep Throat” sources points out some rather interesting details about Wal-Scam, SlutGate… The recent article in Brandweek states: DraftFCB had been hired because the agency promised a stream of fresh creative ideas coupled with a formidable direct-marketing data-crunching operation that would measure results down to the level of the individual store. Apparently, my source points out that in reality, Draft had little in the way of analytics or, at least, little in the way that they represented this ability to Wal Mart. Insiders have also pointed out that they were urgently contacting people in marketing analytics in regard to filling three different senior analytical positions on the Wal-Mart account. It would seem that Draft/FCB had sold Julie, the Lap Dancing Data Wonk, on their ability to deliver a rather complex package of analytics, but in reality, didn’t have anyone in-house who could actually build it! Sounds like the usual smoke and mirrors bullshit BDA’s have garnered a well deserved reputation for over the years. Still, dinner at NoBu can quickly smooth over all those mundane deficiencies. After all, If you’re a “Change Agent” you have more important things to concern yourself with… Waiter… Another of those Fugu Martinis… Oh, fuck it, make it three more. And, a small one to go for Sean!

Hey Babe... I'm thinking of starting an agency in Iraq... And I hear you're a fucking "Change Agent." Whacha think?

Comments

[Donald Mc'douche]

Would you hypocrits stop the bullsh%%t! OMFG, an ad exec got taken out to dinner, I think ive drank more free booze in the last week, than Julie could have been comped at an omakase meal and couple of cocktails. If your in the ad industry and you claim not to have been to a free meal in the past month, your either a liar or a loser

[april]

free meals do abound in the ad industry (thank god) but just for some context...i worked with the walmart for many years and once a client asked to borrow a pen and i said 'sure, keep it' and he refused, saying that it was inappropriate as a client to accept a pen from the agency. this was a bic pen, not a mont blanc. welcome to walmart. :>

[Robert]

Well, you can't have powerful AND FLEXIBLE analytics without a statistical programming language that delivers the goods: both data crunching ( data cleaning or data preparation ) and the actual statistical analysis itself.

There are only three very famous such programming languages: S, SPSS , and SAS. However the S programming language is not so keen on data preparation issues.

There is also a new data crunching programming language: Vilno
a file attachment to the August 31 entry at
www.my.opera.com/datahelper

It does not (yet) have a library of statistical tests, but that can be integrated in.

Robert

[university]

Doctors should have, should not have the permission to end the life of a terminally ill patient