One of the things that really pisses me off in this biz is to read pieces in the ad press about “Ad Icons” that are written by people who were obviously in fucking diapers when the people they are writing about were in their prime. Today’s AdAge piece by Alice Z. Cuneo talking about Lee Clow is a perfect example. Yeah, he is a God… But let’s get a few of the facts right. She refers to Jay Chiat's challenge “How can we become big without being bad.” Actually, what Jay said was… “I can’t wait to see how big we get, before we become bad!” If you think about it, that is a much more apt description of the inexorable path all agencies take as they descend into the slimy turd coated pits of agency mediocrity. ‘Cos eventually, they all become equally fucking bad! She then several times refers to Lee as the sole originator of the famous Apple 1984 Mac launch commercial. I wonder what Fred Goldberg, Steve Hayden, Mike Moser, Brian O’Neil and others at Chiat San Francisco would feel about that?
1984? Yeah, I kinda remember that!