Not surprisingly, Heavy.com's new show, Heavy News, has begun offering original "news" video clips that it claims are like much of the site's content, edgy and irreverent. One of the Heavy News "correspondents" is a sock puppet - purportedly "Peter Jennings' sock before he died." Oh yes, definitely in the very best fucking taste! The ultimate in gross out sponsors, Burger King, has signed on as an advertiser, with its BK Stackers as the show's premiere item. Action figures of the mini construction workers who in the television ads build the Stackers (cheeseburgers with up to four layers of greasy beef and tasteless cheese consisting of a measly heart clogging 1200 calories per serving!) act as hand-held anchors on Heavy News sports segments and are present throughout the news channel. Crispin Porter + Bogusky developed the Stackers campaign. For which they will no doubt win next years “Golden Fat Arse of the Year” award. In a groundbreaking piece of PR, a group of Sumo wrestlers have been promoting the new "news" channel outside major news organizations in New York. What will those Merry Florida Fuckers come up with next?
If you can eat all of me... I'll kill ya... Guaranteed!