Hey Gold Baby... That sales promo Cannes award is fucking awesome!!!
Dontcha just love it when ad people talk shit? That hot news today from CANNES Via AdAge’ is that the U.S. won the first Sales Promotion Grand Prix at the Cannes Lions International Ad Festival today for a Volkswagen ad campaign by Crispin Porter & Bogusky, Miami. Wow… Major fucking surprise there when you consider that right now CP+B would probably win the Titanium, Zirconium Award for taking a dump! Apparently the award was for "Fast," which is not only the name of the campaign for VW's speedy GTI model, but also the brand's icon. Lor Gold, (Oh, what the fuck happened to Titanium?) president of the Promo Lions jury, described "Fast" as "a weird, evil little rabbit, with eyes almost in the shape of a VW grille… It's not about the GTI as much as about the consumer of the GTI," said Mr. Lor, whose day job (day job!!!) is exec VP-chief creative officer, Draft, (as in Howard, I can’t even fake reading off a fucking teleprompter) Chicago. "They figured out an icon that brands the consumer and lets the consumer express his need for speed. It's a bad-boy icon, a dangerous icon, that urges you toward fast." Hey, Lor… (Didn’t he always play the servant in 1930’s horror movies?) Get with the fucking program here, this is SALES PROMOTION… Don’t get precious on us… Even if you manage to steer the UberAward to some drinking pal in the Draft Empire… It’s still fucking SALES PROMOTION… Get your ass out there and blow some real money on a Ridley spot!!! 
Awards... Awaards... Awards... I will kill for a fucking award!!!
nice one george. people like that shouldn't be allowed in cannes. lowers the tone.
Posted by: veedub | June 19, 2006 at 03:07 PM