I know all that fucking gorilla, swarm, buzz, word-of-mouth, up-your-bum advertising is all the rage now, but honestly isn’t most of it a load of crap? Like this stupid idea for Folgers coffee from Saatchi & Saatchi in New York. You just know some juvenile ass-hole AD/Writer team was coming out of a Starbucks with their ten dollar latte/fratte/shate coffee when they spied a steaming manhole cover, looked at their steaming coffee and went…. Woooaaah Dude! And so a dumb idea was born. Didn’t anyone tell them it’s a cover for a fucking SEWER! Hence, if it was a print ad, the tag line would have to be… “Folgers tastes like shit!” Bingo, it’s either CLIO time or get that thing in fucking “Archive” along with all the English language Brazilian toilet paper ads.
Only some dumbfuck in advertising would think this was a good idea!
