The new Coors advertising... Can it be as bad as the old Coors advertising?

This just in… Coors is about to launch a major new creative (hey, I didn’t say “creative,” they did) campaign just in time for backyard grilling season. Apparently, the new spots for Coors Light, Coors Banquet, Keystone Light and Molson Canadian (all the stuff that’s so bad it’s only fit to wash your fucking car with) were shown Monday at the annual Coors distributor convention in Houston (bet that was a yahoo blast!) The ads, which play on the theme of cooling down in hot, sticky situations, are expected to debut nationwide in May. Can’t wait to see this great new “creative” campaign… If it is anything like all their previous efforts, I’m sure it will suck. But, why not? The beer sucks too! I can’t leave you without this from Andy England, CMO for Coors Brewing Company. "The essence of Coors Light marketing is delivering on the promise of Rocky Mountain cold refreshment to our consumers on every occasion,” Well said, Andy Baby, but why the fuck did you never once use the word “Taste” in that prurient piece of prose?

I can't believe my father drinks this shit. Doesn't he know about Boddingtons?

Comments

[bg]

Hey, I like good beer too. Especially, Guinness. But I love just about every beer from the stoutest of porters to the lightest of lagers. Even Coors Light. Just make sure it's ice-cold so it numbs your taste buds. On a hot summer day, you can pop down about 12-15 without having to worry about waking up on the kitchen floor.