What is this shit with the new Charles Schwab campaign. The one with comic book style type balloons featuring the immortal line "Talk to Chuck." I mean, give me a break. I'll bet some dufus at the agency, either a suit with an MBA, or a creative fucking genius with twenty grams of Peruvian marching powder up his nose said "Why don't we humanize Charles and make him Chuck?" Jesus, the high fives must have generated callouses the size of golf balls by the time they finished dancing around the conference room table. Listen guys, it's moronic and stupid and you should be ashamed of yourselves for even suggesting it. On the other hand, maybe it was "Chucks" idea! In which case, by telling him it was the best thing since your last five hundred dollar meal at Balthazar, you saved the account for another three months. Shit... Isn't advertising great? 
Now that makes sense!!!
