Loyal readers will recall my numerous posts of the past commenting on the awfulness of McCann's so-called ad campaign for Microsoft Office. That's right, the one with dipshit nerds wearing papier mache dinosaur heads while mouthing totally stupid and fucked up copy in an attempt to persuade Corporate America to upgrade to the latest MS scam. I recall saying after they had picked up the Intel account that I couldn't wait to see what they came up with for the ChipMeisters of Santa Clara... Well guess what? The new campaign broke today, and all I can say is... It sucks. No, I take that back... It really, really sucks. In fact, it makes the dinosaur stuff look like Oscar material. It obviously cost a fortune to produce, featuring John Cleese doing his Ministry of Silly Walks bit (John, you did it much better for Compaq back in the eighties. How much fucking money do you need, for Christ's sake?) Lucy Lui doing a sexy bit. A skateboarder doing his dude bit. Two Chinese people doing their "Yellow Peril" spy bit. (For some weird reason, both of these situations are shot in the same cafe!) and a three hundred pound black singer sat on the lap of a middle aged white woman as he sings to her... But, that's the whole point of the campaign.... Everyone is sat on someone else's lap... 'Cos the tag line of the campaign is... "Put digital entertainment in your lap." Get it?... Nudge, nudge, wink, wink... In your lap!!! Laugh... I thought I was going to wet myself. Except, it isn't funny, it's obvious, awkward and in a way, downright embarrassing. It's all about fucking lap dancing for Christsake. Jesus, from the expression on the face of the old white chick with the big black dude on her lap... She's about to cream her jeans. Anyway, apart from all the sexual innuendos and the fact that is obviously cost a shit load of money to shoot, it's just plain stupid. But then again, it is from an agency staffed by dinosaurs!
Hey big boy! Wanna check out my Centrino's?