Remember how we went through a period when companies were inventing all kinds of non-jobs with stupid titles... Chief Knowledge Officer, Chief Diversity Officer... etc, etc. Well, some genius at Price Waterhouse Cooper, in conjunction with their stupid ad agency has come up with... "Chief Courage Officer!" Having sat through a couple of their TV commercials featuring a cast of characters with such inspiring names as "Casey," "Dooley," Terrence" & "McGuire," all of whom seem to be very depressed about whatever it is they do... I am still non the wiser as to what exactly a "Chief Courage Officer' is. So, I went to their Web site to find out more... Nothing! Not a mention on the Home Page or any of the main sections... After a prolonged search, I finally found it in something called "New Realities." Apparently, it's all about the challenges businesses face today... Boy, never heard that one before! It's also about hard work. Listen guys, I had to do an awful lot of hard work to find out something about your multi-million dollar TV campaign... And I still don't get it. But then, in common with most financial services advertising, that doesn't surprise me.
And the horse you rode in on!