I’ve written before about my mate Jerry Judge’s, “The Fearless Group” which is one of the better new agencies around, yet the “new” label in no way applies to the people who run it, ‘cos, like me, they’ve been around since Genghis Khan invented the three Martini lunch. So, listen up… These guys have just created a beautiful campaign for Security Benefit (a retirement products company) which premiered during the Billboard Music Awards this week. Now, understand, this is a really noisy event, and the commercials that surround it are usually noisy too. So the old geezers thought what better way to talk about retirement in this context than by turning down the volume? After all, retirement is when you can stop listening to all the shit you have to put up with in BDA meetings dealing with fucktards from BDC’s. No more Power Point, no more datametrics, no more arse kissing, no more wanting to stab the fucking eyes out of a twenty odd year old MBA who isn’t fit to wipe the Peruvian Marching Powder off your desk top. So The Fearless Group developed a campaign that shows a series of simple retirement moments. No cuts. No dialogue. No music. No Tweets. No Klouts. No Facebook. No shit. Watch it, and remember what good advertising used to be all about.
Who said that? Oh, right!
