AdScam’s Ace Australian spy “Wisey” (She of the luscious legs) Points us in the direction of a recent speech given by Bob Garfield in Sydney. In it, Garfield kicks the shit out of journalism and advertising with such gems as... “Advertising people like to give trophies to one another for their creative genius and parade like Tony the Tiger down Madison Avenue every Fall during ad week. But if they think people love their ads they are sorely, tragically mistaken.” He said the “next bloodbath will be in TV”. (Mmmm, I’ve heard that way too often in the past.) He predicted that agencies will become obsolete in such a changing media landscape. “The agency business is toast because no matter what anyone tells you, it derives its income from creating and placing large ad campaigns. The larger the more lucrative, but mass is going away and the agency business does not adapt to micro.” All this from a guy who’s never worked a day in the ad biz. Writing about it, doesn’t qualify.
A word to the wise!