Ace OZ AdScamer, Wisey, points us in the direction of an excruciatingly long piece in Mumbrella, a poseurs’ Oz ad trade rag, about the demise of Droga5 Sydney. Talk about the rise & fall, crash & burn of an outfit everyone expected to dominate the Australian ad biz… And it did for a while, till it seemingly collapsed under its own weight and increasingly mediocre product. As an Oz douchenozzle put it… “The industry can point as much as they want at the agency and say they didn’t produce great work but it says as much about the client as it does about the agency. At the end of the day you can only produce the work that the client will let you produce. ‘Cos Australian clients are mired in conservatism.” To which I can only reply… Whatever happened to the “Campaign Palace” of the eighties? Oh yeah, the Poisoned Dwarf bought it, ruined it and like Enfatico, stuffed it into JWT, Sydney’s broom closet. At least it lasted longer than Droga5, Sydney.
Why a "Bruce" never throws away his empties!