There’s something kind of prophetic (and pathetic) about the big news yesterday in an AdAge headline…”Kraft Says It Rejects 75% to 85% of Digital Ad Impressions Due to Quality Concerns. Big Spending Advertiser Wants No Part of Fraud,” that it should be announced at the AdAge Data Conference in New York. I’m sure all the BDA wankers present nodded their heads sagely, then immediately went back to their BDA’s and recommended that their clients should continue to pour billions down the black hole of DataNozzelry, in spite of the massive amount of fraud going on. You have to laugh when you read about the nonstop acquisition of data companies by the BDHC’s, who are shelling out dumpster loads of money for shops that are primarily involved in a giant con game. How many digital shops has Sorrel bought in the last year alone? I shall have to amend my Orwell quote on the AdScam masthead… “Digital advertising is the rattling of a stick inside a swill pail.” You just know the Poisoned Dwarf's “Math Men” are going to try and bury this!
No matter how much you polish digital, it's still 80% shit!