Cannes is over for another year, thank Christ. Don’t know if it’s just me, but the reportage on the whole affair, seemed to concentrate on how technology is taking over from creativity. Good words from Susan Credle, global CCO at FCB, saying. "As an industry, we need to get our confidence back. We don't want to be defensive. We want people to say, 'Holy cow, we are helping the economy and brands and moving the world forward.'" The industry must also insist on making clients understand how valuable the work is, she said. "We have been selling our Rolls-Royce ideas like they are Vespas." Oh fucking yes Susan, nicely put… If this shit continues, next year it will be fucking bicycles. As usual, fakery continues… Cindy Gallop criticized the Outdoor jury for giving a Bronze Lion to creepy Bayer ads by AlmapBBDO in Brazil that included copy like "'Don't worry babe, I'm not filming this.'mov." The agency apologized as Bayer backed away, saying the agency paid to briefly run the ads purely for awards consideration. That shit never goes away.
What the fuck is wrong with bicycles?