With the news today that McDonald’s has picked Omnicom as the winner of the US Creative shoot out against Publicis and WPP (who dropped out several years ago in the multi-generational review process.) You have to smile at the announcement that Omnicom will create a new agency totally dedicated to the account. As I have written many times in the past, this kind of operation is simply a new version of what used to be known as the in-house agency. Which means your survival is incumbent on always pleasing that single account… Which inevitably results in shitasmic work. Objectivity anyone?
Doncha love these totally dedicated agencies?