Ace AdScamer, “Whacked Paddy,” points us in the direction of an article on AdWeek by best mate and Barbie Freak, Angela Natividad, (I swear I will review yours and Bill’s book soon.) about some fake Instagram campaign that will prove to horny guys that all you have to do to get laid is get good looking chicks pissed. At least, that’s what I think it is. Then again, it’s French, and in the word’s of agency BETC, Creative Director, Stéphane “le poseur” Xiberras. "We thought an interesting way of showing it would be to create a person people would meet every day but whom we'd never suspect of being an addict, by setting up a fake Instagram account." Xiberras details how the agency went about creating such massive visibility for Louise in a short period of time. "We rooted our craft into native Instagram content and user habits," he explains, "building an acquisition strategy around four pillars: content, hashtags, bots and a KOL [key opinion leader] strategy." Sorry Stéphane… I have no fucking idea what you are talking about.
Angela's Barbie Ninjas do not fuck around! (click on it.)
As it's French, how can I not use my new favorite picture?